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发表于 2011-10-15 00:07
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博天堂收购centrebet是在立博联系收购博天堂之前。
博天堂其实也知道立博收购这个事是5/5开的事，内部管理层就没放松过。
1）问题回复。立博和威廉希尔等早就制定了滚球策略。立博去年启动新网站就是配合这个的，但是实际有多大效果？做比说更重要。他们说的都没有什么新意。这两个公司肯定有实力，但是到目前为止在体育博彩和滚球方面没体现出来，看以后的财务报表吧。
As ever, there is a lot riding on the World Cup for all betting companies, but the stakes are particularly big for the High Street giants such as Ladbrokes, William Hill and Coral, which have spent heavily on advertising and have structural issues such as dwindling revenues taken over their counters.
One of the solutions is to innovate online, and the new star of their internet line-up is in-running — or in-play — betting, a service that allows gamblers to punt on outcomes as the match is happening, such as placing a bet after 20 minutes of the game for Brazil to beat Tanzania 4-0.
This type of service has been available for many years from spread betting companies, but only relatively recently have the major bookmakers decided to join the game, and some are suddenly hailing it as the big solution to their high street woes. “In-play betting is a major development in sports betting,” gushes William Hill chief executive Ralph Topping. “It's amazing. I never thought we'd ever get to the point where we would be offering something like 40 or 50 markets, in-play, on a football match. The demand for it is phenomenal.”
Rivals are just as excited. Ladbrokes spokesman Ciaran O'Brien: “In-running is where the growth will come from during this World Cup. We have more than 40 in-play markets ranging from full-time markets, half-time markets, goalscorers, even free kicks and throw-ins.”
Overall, the industry expects to take bets worth upwards of £750 million during the World Cup. Ladbrokes estimates that about a third of its online turnover will come from in-play betting, an increase from around 10% during the last tournament in 2006. At least, that is what the High Street bookies are hoping.
James Hollins, leisure analyst at stockbroker Daniel Stewart, says the World Cup is a magnificent “customer acquisition tool” but believes that online betting specialists such as Bet365 and Sportingbet are the in-play leaders, at least among the fixed-odds bookmakers.
Simon French, analyst at broker Panmure Gordon, adds: “In-play is fast-growing but a relatively niche customer base. After the World Cup, we'll find out if it has the potential to be a mass-market revenue stream.” That niche market has been around for about 18 years, made up primarily of City traders served by spread betting groups such as Sporting Index and IG Index. Like England manager Fabio Capello, those spread betting firms are hoping that experience triumphs over youth during the next few weeks.
Simon Trim, Sporting Index's trading director, says: “Over the years we've got to a point where we have developed pretty intelligent algorithms and models that produce hundreds of prices. In-running is [technically] more difficult to deliver. You have to understand how a sport moves.”
So have the major bookies worked this more complex product out? They say so. William Hill takes price feeds and data from third parties, and pumps them into its proprietary model, which comes out with its own price.
But the football system has only been running since December, so could the bookie find itself exposed on the big stage?
Terry Pattinson, group trading director at William Hill, says: “We have six or seven mathematicians working on this, and since we introduced the system both margins and turnover are up. The World Cup is 64 matches. Every Saturday we trade 140 matches. And we don't hedge.” Pattinson is confident enough to make this pledge: “The system produces a price. If you bet £1 or £1 million, you will get the same price.”
Now that is a turn-up for the books.
2）从第二个主题展示来看，威廉希尔的强项还是比赛开得多、每场比赛看得盘多（的确很多），赔率无优势。不过这个slide的展示有很多有用的信息，谢谢提供。 |
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发表于 2011-10-13 20:11
发表于 2011-10-14 16:22
