Unica公司提供先进的网络分析功能威廉希尔

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Unica公司提供先进的网络分析功能威廉希尔

世界上最大的博彩公司的带动下快速决策，通过Unica公司的实时分析和优化网站制作

2010年9月9日，美国东部时间上午07时00分



近日，马和伦敦，2010年9月9日（记者费洪海影响Marketwire2008） - Unica服务公司，在营销软件解决方案的公认的领导者，今天宣布，威廉希尔在线，国际领先的投注及博彩公司，已经选择Unica公司的下一代网络分析解决方案，以改善其广泛的客户群的在线体验，支持更快的商业决策。

“我们的行业需要一个在线分析解决方案，既灵活部署和敏捷的用户界面，能够理解和配合我们快速开发网站，”亨利说桦木，首席执行官威廉山线上。 “随着网站不断发展，Unica公司将帮助我们获得的宝贵的洞察力切片和骰子'的办法，而不是仅限于预先定义的报告。它提供了到个别客户在整个旅途颗粒层次分析我们的网站“。

“我们的全球客户不断增长的游戏社区是证明了我们的权力，他们的营销解决方案奖，”琼斯说，克里斯芒，副总裁，国际业务，Unica服务。 “如威廉希尔企业需要提供网络分析与快速，及时地日益个别级别的见解他们的行为。我们继续投资在网络营销功能，支持领导人，如威廉希尔，使他们能够有效地管理和利用网络行为数据来发展其业务，改善客户体验。“

关于威廉希尔

威廉希尔在线是一家合资企业的威廉希尔公司（71％）和Playtech有限公司（29％）拥有。在1934年成立，是在威廉希尔赌博业最知名的品牌之一，提供游戏和博彩跨越三个渠道：网络，在主要街道服务和电话。它已被列在伦敦证券交易所（WMH.L）自2002年以来，员工在英国，爱尔兰，以色列和保加利亚超过16600人。

其目的是给客户他们想要什么，当他们想要，他们想要的。这是英国领先的博彩公司之一，拥有一个值得信赖的高街上的深入固定投注赔率和其无与伦比的customer服务知识基础的品牌。随着互联网的博彩和游戏的出现，它已扩展其市场领先的品牌向客户提供世界各地的新的一代。

关于Unica公司

Unica服务公司是在营销软件解决方案的公认领袖。 Unica公司的先进的企业营销管理和按需营销解决方案设定授权的组织和个人把他们的热情推销到有价值的客户关系和更有利可图的，及时的，可衡量的业务成果。这些解决方案集成和简化的在线和离线营销的各个方面。 Unica公司独特的互动式营销方式结合客户分析和网络分析，集中决策辅助，跨渠道的执行，整合营销业务。世界各地的1000多名组织为依靠Unica公司的营销管理解决方案。

Unica是总部设在马萨诸塞州沃尔瑟姆，在全球各地设有办事处的马萨诸塞州。欲了解更多信息，请访问www.unica.com。

编者注：版权所有2010 Unica服务公司。 Unica公司的Unica服务标志和NetInsight Unica公司的注册商标。所有其他产品名称，服务标记和商标提及均为其各自所有者的商标。

前瞻性声明本新闻稿中提供的上述信息含有前瞻性陈述，涉及未来事件和未来Unica公司的财务表现。这些前瞻性声明是基于Unica公司的历史业绩和当前的计划，估计及预期，不是这样的计划，估计或预期一定会实现的代表性。这些前瞻性陈述仅代表本新闻稿的发布日期Unica公司的期望。随后发生的事件可能会导致这些预期的改变;和Unica不承担任何义务更新或修改未来的前瞻性声明。事项须经前瞻性陈述涉及已知和未知的风险和不确定性，包括上市的10 - K的公司的年度报告，截至9月30日的财政年度的那些因素，在“风险因素”，2009年哪些因素可能导致Unica公司的业绩或成就有重大不同，所表达或前瞻性陈述中所暗示。

Unica Provides William Hill With Advanced Web Analytics Capabilities

World's Biggest Bookmaker Boosted by Faster Decision-Making Through Unica's Real-Time Analytics and Website Optimisation

Sept. 9, 2010, 7:00 a.m. EDT



WALTHAM, MA and LONDON, Sep 09, 2010 (MARKETWIRE via COMTEX) -- Unica Corporation , the recognised leader in marketing software solutions, today announced that William Hill Online, a leading international betting and gaming company, has selected Unica's next-generation web analytics solution to improve the online experience for its extensive customer base and support faster business decision making.

"Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites," said Henry Birch, CEO, William Hill Online. "As the sites continue to develop, Unica will help us to gain valuable insight with the 'slice and dice' approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website."

"Our growing community of worldwide gaming clients is testament to the power that our marketing solutions award them," said Chris Manton Jones, vice president, international operations, Unica. "Businesses such as William Hill need web analytics that provide them with increasingly individual-level behavioural insights in a rapid and timely manner. We continue to invest in online marketing capabilities that support leaders such as William Hill, enabling them to effectively manage and leverage web behavioural data to grow their businesses and improve customer experiences."

About William Hill

William Hill Online is a joint venture owned by William Hill PLC (71%) and Playtech Limited (29%). Founded in 1934, William Hill is one of the best-known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. It has been listed on the London Stock Exchange (WMH.L) since 2002 and employs over 16,600 people in the UK, Ireland, Israel and Bulgaria.

Its aim is to give its customers what they want, when they want it, where they want it. It is one of the UK's leading bookmakers, with a trusted high-street brand based on its in-depth knowledge of fixed-odds betting and its unrivalled customer service. With the advent of internet betting and gaming, it has extended its market-leading brand to a new generation of customers around the world.

About Unica

Unica Corporation is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

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威廉希尔在线（WHO）挑选的营销软件Unica公司

威廉希尔在线（WHO）已选定的Unica服务公司，以改善其庞大的客户群的在线体验，支持更快的商业决策。事实上，威廉希尔将需要这种类型的灵活性，他们正在考虑通过欧洲的蔓延速度比第三帝国。威廉希尔继续利用中间人来帮助他们前进，上个月，他们征求奥地利爱格纳公关机构理顺到世界约德莱林首都的过渡。

该Unica服务公司一直在为已故的动作，上个月PartyGaming公司签署了一项扩展，添加一个水稻电力合同，你可以看到Unica服务不只是两个加强，他们跳舞的主要球员。

这项服务，Unica公司提供的是宝贵的，尤其是这些天与业界和市场变得如此具有竞争力。市场营销解决方案与服务是一个快速增长的客户群企业需要继续进步。

线上赌博业就像一个运动，如弹性属性，速度，敏捷性，无论是在有能力适应快速变化的解决方案还是一个用于在线分析的特点是真正的无价之宝，这亦拥有庞大的约翰逊是无价的性别。

WHO picks Unica for marketing software


William Hill Online (WHO) has selected the Unica Corporation to improve the online experience for its large customer base and support faster business decision making. Indeed William Hill will need to this type of agility considering they’re spreading through Europe faster than the Third Reich. William Hill continues to make use of middle men to help them move forward, last month they solicited Austrian agency Aigner PR to smooth out their transition into the yodeling capital of the world.

The Unica Corporation has been making moves as of late, last month PartyGaming signed an extension, add a contract with Paddy Power and you can see how Unica is not just two stepping, they’re dancing with some of the major players.

The service that Unica provides is invaluable, particularly these days with the industry and the markets becoming so competitive. The marketing solutions service is one that businesses with rapidly growing client bases need to continue to progress.

The online gambling industry is like a sport, attributes like flexibility, speed, agility, whether used in an ability to adapt to rapid changes or whether characteristic of an online analytics solution are truly invaluable, much in the same having a massive johnson is invaluable for sex.