Big Publicity Plans For iMEGA

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Published: Thursday, September 20, 2007 mgowanbo.cc

Getting the word out could have far-reaching benefits

The Interactive Media Entertainment & Gaming Association [iMEGA] has been hitting global headlines in recent months with its determined legal action against the US government over the validity and constitutional propriety of the Unlawful Internet Gambling Enforcement Act.  With more action promised as the two sides clash again in a federal court hearing on September 24, the non-profit body is keeping the pressure on with a new ally -  high-powered and internationally respected New York public relations firm Ogilvy.

Ogilvy Public Relations Worldwide is headquartered in New York, with more than 60 offices located around the world. In the United States, the agency has offices in Atlanta, Cambridge, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco and Washington, DC. In the EAME region, there are major hubs in London, Paris, Madrid and Dubai. In the Asia-Pacific Region, Ogilvy has more than 20 offices in key locations including Beijing, Hong Kong, Tokyo, Sydney and Singapore.

Bringing the influence, professionalism and contacts of this sort of publicity outfit to bear is likely to substantially raise the profile of iMEGA and its altruistic fight against a law that seeks to hamstring American online gamblers by prohibiting financial transactions with online gambling companies.

And by highlighting the adverse effects on the United States such as the World Trade Organisation debacle  and the assault on constitutional rights that UGIEA represents, it may persuade American politicians across the parties to consider supporting anti-UIGEA legislative proposals such as Barney Frank's Internet Gambling Regulation Enforcement Act.

Appearing from nowhere, and asserting that its fight against UIGEA is not so much support of online gambling as a defense of American rights, iMEGA continues to impress with the sound legal approach it has demonstrated so far.

Styling itself as a not-for-profit trade organisation, iMEGA says its goal is to work constructively and cooperatively with government at all levels, and with other concerned citizens and corporations, to perpetuate the remarkable growth of the Internet, and to promote innovation, openness and freedom as the path to even greater benefit of this medium for all.