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PAF Announced As Launch Partner For New DiceArena Multiplayer Games Network
10-11-08

November 10, 2008 (Stockholm, Sweden) – Jadestone Networks, the Nordic based owner and operator of the multiplayer skill games network GamArena, announced today that Nordic game operator Paf will be one of a limited number of launch partners for DiceArena, its new multiplayer games offering coming to market this quarter.

DiceArena has been labelled as both a serious competitor and an attractive complement to online poker. It consists of a range of multiplayer dice games, including brand new games and old favorites, aimed at a broad audience of existing, lapsed and latent online gamblers. DiceArena is built on a next generation technical platform and will hit the market with exciting games and inviting community features available for its players.

Paf will launch on the DiceArena network this quarter as one of the first wave partners. Primarily targeting Scandinavia, and later also its additional markets, it will boost the momentum of the launch with a multi-channel marketing campaign that includes both TV and online components.

Tomas Nilsson, Business Manager, Poker, Games & Dice at Paf said: “We’ve enjoyed working with many Jadestone products over the years, but DiceArena is the most exciting concept we’ve seen yet. We believe that our customers will respond very well to the inviting design and the immediate appeal of the games. This is like poker for the rest of us – with a smile. The design matches our target groups and aligns very well with our brand.”

“Paf has been an important partner for Jadestone since we got started in this business,” said Robert Henrysson, CEO of Jadestone. “We’re very happy to see them as one of the first out of the gate with DiceArena and extremely pleased with the strong marketing muscle they bring to the launch.”

The DiceArena suite of games has been in development at Jadestone for almost two years. With a number of high profile network partners lined up for DiceArena games, it’s one of the biggest new product introductions in Jadestone’s history.

Additional information about DiceArena can be found on www.jadestone.se. There is also a newly launched consumer website with information and blogging about the DiceArena games at www.dicearena.com.