Paddy Power Bingo Ads Get Red Signal

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Published: Tuesday, December 18, 2007 https://www.gowanbo.cc 博彩518

Authorities blow the whistle on Underground railway ads

Paddy Power's "Where Have All the Women Gone?" themed bingo adverts intended for London's Underground railway system have been banned by the Advertising Standards Authority and by Transport for London officials. Bans are not a new experience for the online betting company, which in the past has had two adverts pulled by the ASA.

Apparently the new ads were canned by Transport for London, with officials reportedly worried that the "Where Have All The Women Gone?" campaign would cause widespread offence. The material was targeted on women Internet bingo players.

The ads are currently being shown on an opinion website set up by Paddy Power at the web address www.shouldthisbecensored.com, and feature a male trying to breastfeed an infant, and one suggesting that the man of the house will have to be content with fast food, the implication being that the women of the family is otherwise occupied playing online bingo.

Paddy Power spokesmen say the group will increase spending elsewhere to compensate for the loss of the Underground opportunity.

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Pocket Slot Is Paddy Powers New Ploy

Thursday, January 24, 2008 mgowanbo.cc

Paddy Power goes on UK internet casino offensive

Ireland’s largest sports-betting outfit Paddy Power has embarked on a customer acquisition and brand awareness campaign using novel electronic gaming devices for its UK casino offering, reports the technology journal Silicon Republic.

At the heart of the marketing initiative is Paddy Power's deal with gaming device firm Electronic Game Card to deploy its electronic gaming cards.

“Our innovative Game Cards are a cost-efficient and highly effective promotional device for achieving marketing campaign revenue objectives through familiarity and relevance to games that are offered in the online world,” a spokesperson for Electronic Game Card explained.

The electronic gaming devices can be programmed to suit a variety of gaming and promotion applications. Electronic Game Card’s client base is across the US$202 billion market of state and national lotteries, as well as gaming and casino businesses.

Paddy Power operates over 220 retail betting shops between Ireland and the UK and has an extensive online portfolio that includes fixed odds sports betting, poker and fixed odds games, casino, bingo, financial trading, lotteries, skill-gaming and auctions.

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Would "Will Power" Fly?

Wednesday, February 06, 2008 mgowanbo.cc

Will Hill "mismanagement" of online operations criticised
Evolution Securities opened the "fantasy merger" season with a speculative look at combining major UK online and offline gambling groups William Hill and Paddy Poker this week, The Guardian blog reports.

Branding their study "Will Power," Evolution suggested that Paddy's marketing and "product development" expertise would benefit William Hill's abortive online sportsbook efforts.

"We have today issued a report proposing a nil premium merger between William Hill and Paddy Power," the Evolution study informs. "We believe Paddy Power's skills in marketing, risk management and product development would complement William Hill's scale and reach. Our analysis indicates that after extracting synergies the combined entity could pay a 76p per share special dividend and, if valued only on the same 9.3x forward [earnings] multiple as William Hill is currently, would have a share price of 505p, 19 percent above the current level.

"The online business of William Hill has tarnished the group's reputation for management excellence by mismanaging the online sportsbook technology project. With GBP 26 million already wasted in write-offs and charges, the company is now embarking on implementing a third-party solution. Wouldn't it be better to merge with Paddy Power and let a team that knows what it's doing to fix the problems?

"Each board offers complementary skills, so both could stay and therefore buy into the deal. Post-deal earnings would be 64 percent UK retail, 23 percent online - more oriented to online than William Hill and yielding more growth opportunities than Paddy Power. Our estimated GBP 43 million of synergies should be enough for shareholders to accept the deal. Would they rather wait and see if the share prices recover, or accept a value-creating deal now that releases surplus capital? We would take the deal. "

And the share price reaction? William Hill has fallen 7.75p to 411.5p while Paddy Power is 3.5 percent lower at Euro 20.07.

"Still, no harm in making the suggestion," The Guardian observes.